Intuitive Personal Branding. What IS That?
Intuitive Personal Branding (IPB) is a technique I have developed using the images above, to help clients identify and take ownership of who they are. Unlike a personality test, the analysis of the data is done by them, so there is no room to dissociate or distance themselves because we are only working with information that they provide intuitively in the moment. The outcome is the inevitable reconnection with their own energy and a clear view of what is important to them. See above
Why is this so important?
It’s important, because the workplace tends can be a pressured environment and cause employees to feel tentativeauch with what they uniquely bring to a situation. Consequently they need something that bypasses this uncoupling of energy from effective action and knowing who they are, gives them the platform they need.
How does it work?
Here is an example: Kerry was Head of Marketing with a comms background and strategic approach, at an well known high street bank. The bank was contracting and she, like many others, was at risk of being 'let go'. She no longer enjoyed her job which had far less scope for strategic input than she wanted. She knew she wanted to leave but felt lacking in confidence about how to present herself in a positive light.
To help her connect with her unique contribution we identified her Intuitive Personal Brand. The images she picked, prompted a conversation about how she goes about her whole life, not just work and from it we crafted this statement: “An emotionally intelligent trend spotter, telling meta stories, with integrity to influnce clients”. This sentence encapsulated everything about her and was deeply affirming. She ‘got herself’, and beamed with recognition!
It was this affirmation that helped her prepare for interviews giving her clarity about who she was and what she could contribute. We were able to tanslate the raw energy of self recognition that felt fully authentic into the second and final stage of personal branding known as Focused Perdonal Branding. As a result the interview changed from being a box ticking exercise on her part, to the creation of a dialogue about what was required by both parties and what that might look like if either side felt inclined to take the next step. Grownups talking to each other!
In the subsequent work we did together it was a reference point that wasn’t about men and women but rather a clear recognition that as long as she remained true to her own way of doing things, she could be sure she was performing at her best! When she had to make a decision, referring to her strap-line immediately gave her access to her resourcefulness, and suddenly a raft of ideas and actions was available to her. Things that had seemed impossible suddenly became doable.
How do companies benefit?
When a woman is doing things her own way, she is more engaged, more committed. When she is caught up in mid-career with children and other relationship issues muddying her clear view of her future progression, it helps her remember that children or not, she will always be who she is, even if she is also a mother, a partner or a daughter. The time she will actually spend as a mother will be short compared to the increasing proportion of time she will spend at work.
Thinking this way can short circuit a lot of the angst and confusion that many women are caught up in. It aligns their energy and helps them understand what that it’s for and what is the deal about work. From there it is much easier to build a strategy that is grounded in reality and doable.
Simple solutions work best
It is remarkable to me that something so simple can transform a woman’s sense of herself and at the same time provide her with a solid platform for action so she gets the results she wants as well as making her contribution.